{"id":824,"date":"2024-08-12T15:40:37","date_gmt":"2024-08-12T15:40:37","guid":{"rendered":"https:\/\/verbalizenow.com.br\/?p=824"},"modified":"2024-08-12T15:40:38","modified_gmt":"2024-08-12T15:40:38","slug":"adaptacao-cultural-em-um-projeto-internacional","status":"publish","type":"post","link":"https:\/\/verbalizenow.com.br\/index.php\/2024\/08\/12\/adaptacao-cultural-em-um-projeto-internacional\/","title":{"rendered":"Adapta\u00e7\u00e3o cultural em um projeto internacional"},"content":{"rendered":"\n<p>Todo projeto internacional \u00e9 composto por uma equipe com profissionais de diferentes pa\u00edses. Grande parte do tempo, a l\u00edngua inglesa \u00e9 a l\u00edngua comum, mas e o processo de adapta\u00e7\u00e3o cultural? Mesmo que compartilhamos uma l\u00edngua de compreens\u00e3o entre a equipe, quais s\u00e3o outros elementos cada profissional traz de diferente? N\u00e3o \u00e9 a toa que presenciamos conflitos dentro de uma equipe que s\u00e3o nada a mais nada a menos que desaven\u00e7as culturais. Pode parecer bobo, mas a percep\u00e7\u00e3o da vida cotidiana varia de cultura para cultura. Um exemplo cl\u00e1ssico diz respeito \u00e0 pontualidade:  algumas culturas tem mais toler\u00e2ncia para atrasos, outras n\u00e3o t\u00eam toler\u00e2ncia nenhuma , e ainda tem aquelas que atrasam de prop\u00f3sito. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Em um projeto internacional: como lidar com as desaven\u00e7as culturais? <\/h2>\n\n\n\n<p>No livro &#8220;<a href=\"https:\/\/www.amazon.com.br\/Culture-Map-Decoding-People-Cultures\/dp\/1610392760\/ref=asc_df_1610392760\/?hvadid=379792576310&amp;hvdev=c&amp;hvdvcmdl&amp;hvlocint&amp;hvlocphy=9198255&amp;hvnetw=g&amp;hvpone&amp;hvpos&amp;hvptwo&amp;hvqmt&amp;hvrand=8048429939951741416&amp;hvtargid=pla-525261842565&amp;linkCode=df0&amp;mcid=885774138eb9346b8ab698f0e16bc6a3&amp;psc=1&amp;tag=googleshopp00-20\">The Culture Map<\/a>&#8220;, a autora Erin Meyer traz uma an\u00e1lise minuciosa sobre o cultura internacional no mundo business. Na sua perspectiva, a cultura influencia no comportamento de cada indiv\u00edduo. Em muitos projetos, a equipe internacional deve lidar com essas desaven\u00e7as culturais cotidianamente. Por exemplo, a percep\u00e7\u00e3o de tempo, a forma de dar feedback, a forma de se comunicar, tudo isso faz parte desse jogo. Erin Meyer tra\u00e7a um mapa de comportamentos e percep\u00e7\u00f5es de cada cultura, principalmente na quest\u00e3o dos neg\u00f3cios. Com essa an\u00e1lise, a autora se prepara melhor para lidar com mentalidades diferentes na hora de fechar um acordo.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conciliando e adaptando formas de comunica\u00e7\u00e3o <\/h2>\n\n\n\n<p>Para a adapta\u00e7\u00e3o cultural, falaremos de dois aspectos: feedback e hierarquia. O feedback pode ser algumas vezes um ponto de vulnerabilidade. Receber uma cr\u00edtica pode abalar com as estruturas emocionais e at\u00e9 mesmo abalar o rendimento. Portanto, compreender como o feedback \u00e9 dado em cada cultura pode nos auxiliar a n\u00e3o levar mal-entendidos ou cr\u00edticas para o lado pessoal. Da mesma forma, a hierarquia dentro dos neg\u00f3cios \u00e9 constru\u00edda de maneira \u00fanica em cada universo cultural. Por esse motivo, o respeito deve estar em primeiro plano sempre. <\/p>\n\n\n\n<p>Para aprender mais sobre processos de adapta\u00e7\u00e3o cultural na dia-a-dia profissional, venha conhecer nossos cursos e professores na <a href=\"https:\/\/verbalizenow.com.br\/index.php\/cursos-venha-aprender-ingles-com-a-verbalize-now\/\">Verbalize Now<\/a>. Podemos te acompanhar em todas as etapas do processo de adapta\u00e7\u00e3o cultural. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Todo projeto internacional \u00e9 composto por uma equipe com profissionais de diferentes pa\u00edses. Grande parte do tempo, a l\u00edngua inglesa \u00e9 a l\u00edngua comum, mas e o processo de adapta\u00e7\u00e3o cultural? Mesmo que compartilhamos uma l\u00edngua de compreens\u00e3o entre a equipe, quais s\u00e3o outros elementos cada profissional traz de diferente? N\u00e3o \u00e9 a toa que [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Adapta\u00e7\u00e3o cultural em um projeto internacional - Verbalize Now<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/verbalizenow.com.br\/index.php\/2024\/08\/12\/adaptacao-cultural-em-um-projeto-internacional\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adapta\u00e7\u00e3o cultural em um projeto internacional - Verbalize Now\" \/>\n<meta property=\"og:description\" content=\"Todo projeto internacional \u00e9 composto por uma equipe com profissionais de diferentes pa\u00edses. Grande parte do tempo, a l\u00edngua inglesa \u00e9 a l\u00edngua comum, mas e o processo de adapta\u00e7\u00e3o cultural? Mesmo que compartilhamos uma l\u00edngua de compreens\u00e3o entre a equipe, quais s\u00e3o outros elementos cada profissional traz de diferente? N\u00e3o \u00e9 a toa que [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/verbalizenow.com.br\/index.php\/2024\/08\/12\/adaptacao-cultural-em-um-projeto-internacional\/\" \/>\n<meta property=\"og:site_name\" content=\"Verbalize Now\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-12T15:40:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-12T15:40:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/verbalizenow.com.br\/wp-content\/uploads\/2024\/08\/multicultural.png\" \/>\n\t<meta property=\"og:image:width\" content=\"390\" \/>\n\t<meta property=\"og:image:height\" content=\"260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Paula Luciano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paula Luciano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/verbalizenow.com.br\/index.php\/2024\/08\/12\/adaptacao-cultural-em-um-projeto-internacional\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/verbalizenow.com.br\/index.php\/2024\/08\/12\/adaptacao-cultural-em-um-projeto-internacional\/\"},\"author\":{\"name\":\"Paula Luciano\",\"@id\":\"https:\/\/verbalizenow.com.br\/#\/schema\/person\/8ea16a641c951a43b1e8ea6bce611b3c\"},\"headline\":\"Adapta\u00e7\u00e3o cultural em um projeto internacional\",\"datePublished\":\"2024-08-12T15:40:37+00:00\",\"dateModified\":\"2024-08-12T15:40:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/verbalizenow.com.br\/index.php\/2024\/08\/12\/adaptacao-cultural-em-um-projeto-internacional\/\"},\"wordCount\":387,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/verbalizenow.com.br\/#organization\"},\"articleSection\":[\"Portugu\u00eas\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/verbalizenow.com.br\/index.php\/2024\/08\/12\/adaptacao-cultural-em-um-projeto-internacional\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/verbalizenow.com.br\/index.php\/2024\/08\/12\/adaptacao-cultural-em-um-projeto-internacional\/\",\"url\":\"https:\/\/verbalizenow.com.br\/index.php\/2024\/08\/12\/adaptacao-cultural-em-um-projeto-internacional\/\",\"name\":\"Adapta\u00e7\u00e3o cultural em um projeto internacional - Verbalize Now\",\"isPartOf\":{\"@id\":\"https:\/\/verbalizenow.com.br\/#website\"},\"datePublished\":\"2024-08-12T15:40:37+00:00\",\"dateModified\":\"2024-08-12T15:40:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/verbalizenow.com.br\/index.php\/2024\/08\/12\/adaptacao-cultural-em-um-projeto-internacional\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/verbalizenow.com.br\/index.php\/2024\/08\/12\/adaptacao-cultural-em-um-projeto-internacional\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/verbalizenow.com.br\/index.php\/2024\/08\/12\/adaptacao-cultural-em-um-projeto-internacional\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/verbalizenow.com.br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Adapta\u00e7\u00e3o cultural em um projeto internacional\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/verbalizenow.com.br\/#website\",\"url\":\"https:\/\/verbalizenow.com.br\/\",\"name\":\"Verbalize Now\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/verbalizenow.com.br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/verbalizenow.com.br\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/verbalizenow.com.br\/#organization\",\"name\":\"Verbalize Now\",\"url\":\"https:\/\/verbalizenow.com.br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verbalizenow.com.br\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/verbalizenow.com.br\/wp-content\/uploads\/2024\/02\/logo.svg\",\"contentUrl\":\"https:\/\/verbalizenow.com.br\/wp-content\/uploads\/2024\/02\/logo.svg\",\"width\":270,\"height\":60,\"caption\":\"Verbalize Now\"},\"image\":{\"@id\":\"https:\/\/verbalizenow.com.br\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.instagram.com\/verbalizenow\/\",\"https:\/\/www.linkedin.com\/school\/verbalizenow\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/verbalizenow.com.br\/#\/schema\/person\/8ea16a641c951a43b1e8ea6bce611b3c\",\"name\":\"Paula Luciano\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/verbalizenow.com.br\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a91824bf581afc045e354e805e154a97?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a91824bf581afc045e354e805e154a97?s=96&d=mm&r=g\",\"caption\":\"Paula Luciano\"},\"url\":\"https:\/\/verbalizenow.com.br\/index.php\/author\/paula\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Adapta\u00e7\u00e3o cultural em um projeto internacional - Verbalize Now","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/verbalizenow.com.br\/index.php\/2024\/08\/12\/adaptacao-cultural-em-um-projeto-internacional\/","og_locale":"en_US","og_type":"article","og_title":"Adapta\u00e7\u00e3o cultural em um projeto internacional - Verbalize Now","og_description":"Todo projeto internacional \u00e9 composto por uma equipe com profissionais de diferentes pa\u00edses. Grande parte do tempo, a l\u00edngua inglesa \u00e9 a l\u00edngua comum, mas e o processo de adapta\u00e7\u00e3o cultural? Mesmo que compartilhamos uma l\u00edngua de compreens\u00e3o entre a equipe, quais s\u00e3o outros elementos cada profissional traz de diferente? N\u00e3o \u00e9 a toa que [&hellip;]","og_url":"https:\/\/verbalizenow.com.br\/index.php\/2024\/08\/12\/adaptacao-cultural-em-um-projeto-internacional\/","og_site_name":"Verbalize Now","article_published_time":"2024-08-12T15:40:37+00:00","article_modified_time":"2024-08-12T15:40:38+00:00","og_image":[{"width":390,"height":260,"url":"https:\/\/verbalizenow.com.br\/wp-content\/uploads\/2024\/08\/multicultural.png","type":"image\/png"}],"author":"Paula Luciano","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Paula Luciano","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/verbalizenow.com.br\/index.php\/2024\/08\/12\/adaptacao-cultural-em-um-projeto-internacional\/#article","isPartOf":{"@id":"https:\/\/verbalizenow.com.br\/index.php\/2024\/08\/12\/adaptacao-cultural-em-um-projeto-internacional\/"},"author":{"name":"Paula Luciano","@id":"https:\/\/verbalizenow.com.br\/#\/schema\/person\/8ea16a641c951a43b1e8ea6bce611b3c"},"headline":"Adapta\u00e7\u00e3o cultural em um projeto internacional","datePublished":"2024-08-12T15:40:37+00:00","dateModified":"2024-08-12T15:40:38+00:00","mainEntityOfPage":{"@id":"https:\/\/verbalizenow.com.br\/index.php\/2024\/08\/12\/adaptacao-cultural-em-um-projeto-internacional\/"},"wordCount":387,"commentCount":0,"publisher":{"@id":"https:\/\/verbalizenow.com.br\/#organization"},"articleSection":["Portugu\u00eas"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/verbalizenow.com.br\/index.php\/2024\/08\/12\/adaptacao-cultural-em-um-projeto-internacional\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/verbalizenow.com.br\/index.php\/2024\/08\/12\/adaptacao-cultural-em-um-projeto-internacional\/","url":"https:\/\/verbalizenow.com.br\/index.php\/2024\/08\/12\/adaptacao-cultural-em-um-projeto-internacional\/","name":"Adapta\u00e7\u00e3o cultural em um projeto internacional - Verbalize Now","isPartOf":{"@id":"https:\/\/verbalizenow.com.br\/#website"},"datePublished":"2024-08-12T15:40:37+00:00","dateModified":"2024-08-12T15:40:38+00:00","breadcrumb":{"@id":"https:\/\/verbalizenow.com.br\/index.php\/2024\/08\/12\/adaptacao-cultural-em-um-projeto-internacional\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/verbalizenow.com.br\/index.php\/2024\/08\/12\/adaptacao-cultural-em-um-projeto-internacional\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/verbalizenow.com.br\/index.php\/2024\/08\/12\/adaptacao-cultural-em-um-projeto-internacional\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/verbalizenow.com.br\/"},{"@type":"ListItem","position":2,"name":"Adapta\u00e7\u00e3o cultural em um projeto internacional"}]},{"@type":"WebSite","@id":"https:\/\/verbalizenow.com.br\/#website","url":"https:\/\/verbalizenow.com.br\/","name":"Verbalize Now","description":"","publisher":{"@id":"https:\/\/verbalizenow.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/verbalizenow.com.br\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/verbalizenow.com.br\/#organization","name":"Verbalize Now","url":"https:\/\/verbalizenow.com.br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verbalizenow.com.br\/#\/schema\/logo\/image\/","url":"https:\/\/verbalizenow.com.br\/wp-content\/uploads\/2024\/02\/logo.svg","contentUrl":"https:\/\/verbalizenow.com.br\/wp-content\/uploads\/2024\/02\/logo.svg","width":270,"height":60,"caption":"Verbalize Now"},"image":{"@id":"https:\/\/verbalizenow.com.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/verbalizenow\/","https:\/\/www.linkedin.com\/school\/verbalizenow\/"]},{"@type":"Person","@id":"https:\/\/verbalizenow.com.br\/#\/schema\/person\/8ea16a641c951a43b1e8ea6bce611b3c","name":"Paula Luciano","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/verbalizenow.com.br\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a91824bf581afc045e354e805e154a97?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a91824bf581afc045e354e805e154a97?s=96&d=mm&r=g","caption":"Paula Luciano"},"url":"https:\/\/verbalizenow.com.br\/index.php\/author\/paula\/"}]}},"_links":{"self":[{"href":"https:\/\/verbalizenow.com.br\/index.php\/wp-json\/wp\/v2\/posts\/824"}],"collection":[{"href":"https:\/\/verbalizenow.com.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/verbalizenow.com.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/verbalizenow.com.br\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/verbalizenow.com.br\/index.php\/wp-json\/wp\/v2\/comments?post=824"}],"version-history":[{"count":4,"href":"https:\/\/verbalizenow.com.br\/index.php\/wp-json\/wp\/v2\/posts\/824\/revisions"}],"predecessor-version":[{"id":830,"href":"https:\/\/verbalizenow.com.br\/index.php\/wp-json\/wp\/v2\/posts\/824\/revisions\/830"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/verbalizenow.com.br\/index.php\/wp-json\/wp\/v2\/media\/829"}],"wp:attachment":[{"href":"https:\/\/verbalizenow.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/verbalizenow.com.br\/index.php\/wp-json\/wp\/v2\/categories?post=824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/verbalizenow.com.br\/index.php\/wp-json\/wp\/v2\/tags?post=824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}